---
name: product-marketing-context
description: >
  Build a marketing brain for a product: positioning, ICP, voice, proof points, and
  competitor context in one place, so every agent task starts from real context
  instead of guesses. Use when setting up marketing automation for a new product,
  or when agent output keeps sounding generic.
license: MIT
source: https://vibemarketers.ai/starter-pack/product-marketing-context/SKILL.md
---

# Product Marketing Context

Marketing agents fail for one reason more than any other: they do not know the
product. This skill builds the context file that fixes that.

## What you produce

A single `marketing-context.md` at the project root, with these sections:

1. **Product in one sentence.** What it is, for whom, and the one thing it replaces.
2. **ICP.** The buyer, the user, the trigger event that starts a purchase, and the
   three objections heard most often. Pull from real calls and tickets, not guesses.
3. **Positioning.** The alternative the buyer would use instead, the key differentiator,
   and the proof for it. Every proof point needs a source: a metric, a quote, a case.
4. **Voice.** Ten sentences the founder actually wrote or said, verbatim. Then three
   rules derived from them (sentence length, vocabulary, what they never say).
5. **Competitors.** Top three, each with the one claim they make that you can beat and
   the one you cannot. Be honest; the file is private.
6. **Do-not-say list.** Banned phrases, restricted claims, compliance limits.

## How to build it

- Interview the human, one section at a time. Ask for artifacts (sales calls, docs,
  reviews) before accepting summaries.
- Mark every unverified claim with `[unverified]`. An honest gap beats a confident guess.
- Keep it under 400 lines. If it cannot be read in five minutes, it will not be read.

## How agents use it

Reference the file at the top of every marketing task prompt. If a draft contradicts
the context file, the context file wins; if the context file is wrong, update it in
the same change.