Definition
What is a marketing agent?
A marketing agent is an AI system that performs marketing work autonomously. It takes a goal, breaks it into steps, uses tools (search, a browser, your CMS, your email platform, analytics), evaluates its own progress, and continues until the goal is met or a human gate stops it.
What separates an agent from an AI assistant is the loop, the same distinction Anthropic draws between workflows and agents. An assistant answers one prompt at a time and you carry the state. An agent carries its own state, decides its next action, and comes back with finished work. In practice a production marketing agent always ships with two attachments: a verification step (often a separate checker agent) and a human approval gate before anything publishes.
Stub ยท This definition is being expanded with verified examples from shipped systems. Updated .
VibeMarketers publishes one verified marketing agent system every week, with the installable files.