Definition
What is vibe marketing?
Vibe marketing is running marketing the way vibe coding runs software: you describe the intent, the audience, and the taste, an AI system produces the work, and your job shifts to direction and curation. The term follows Andrej Karpathy’s “vibe coding” and was popularized for marketing by practitioners like Greg Isenberg.
It is adjacent to agentic marketing but not identical. Vibe marketing describes the human posture (direct and curate instead of execute). Agentic marketing describes the machinery (agents that plan, act, and verify). You can vibe-market with a single chat window; agentic marketing implies a system that runs without you driving each step.
Stub · This definition is being expanded with verified examples from shipped systems. Updated .
VibeMarketers publishes one verified marketing agent system every week, with the installable files.